Thaddaeus Koroma

Strategy & Consulting
Strategy & Consulting
Content Production
Personal Branding
Influencer Marketing
Advertising
Postings

PROJECT DESCRIPTION

Thaddaeus Koroma is one of the leading coaches and has created a community with the “Lebensathleten”, which has built an incredibly deep bond with him.

His Instagram appearance is based on a new strategy, which makes him even more stylish and attractive to new followers and, above all, appeals to an international target group.

In addition, we worked out a concept for viral video campaigns, which allowed his account to grow organically internationally. Furthermore, we created the so-called #Mentorclub: A competition format that has never been seen in Germany before, which intensifies the follower relationship and at the same time significantly increases the engagement of its posts. Since the implementation of this format, an increase of about 45% has taken place in terms of engagement rate.

Thaddaues was already known for his very good social media appearance. Nevertheless, we managed to further optimize his brand and lay the foundations for international expansion.

OTHER PROJECTS

DESCRIPTION

Thaddaeus Koroma is one of the leading coaches and has created a community with the “Lebensathleten”, which has built an incredibly deep bond with him.

His Instagram appearance is based on a new strategy, which makes him even more stylish and attractive to new followers and, above all, appeals to an international target group.

In addition, we worked out a concept for viral video campaigns, which allowed his account to grow organically internationally. Furthermore, we created the so-called #Mentorclub: A competition format that has never been seen in Germany before, which intensifies the follower relationship and at the same time significantly increases the engagement of its posts. Since the implementation of this format, an increase of about 45% has taken place in terms of engagement rate.

Thaddaues was already known for his very good social media appearance. Nevertheless, we managed to further optimize his brand and lay the foundations for international expansion.

OTHER PROJECTS