Rocka Nutrition

Strategy & Consulting, Content Production, Postings
Strategy & Consulting
Content Production
Personal Branding
Influencer Marketing
Advertising
Postings

PROJECT DESCRIPTION

Rocka Nutrition is undoubtedly the most successful social media company in the field of fitness and nutrition in Germany. It was founded by Julian Zietlow and Alina Schulte im Hoff, Germany’s most successful fitness influencers and entrepreneurs.

Rocka Nutrition has already achieved outstanding social media achievements, but yet trusted us with their social media presence. We devised a new strategy for Rocka Nutrition that includes an infinite artwork on Rocka Nutrition’s Instagram page. This results in the Instagram feed being a holistic big picture, which is composed of 3 x 3 individual posts. This we have called the Flawless Feed.

With an Instagram feed of this kind, the challenge is that you have to expect a very strong decline in engagement. We have counteracted this by making the claim to quality that each of the individual posts must be interesting as a stand-alone piece. Here, our talented media designers and editors have created swipe posts (e.g. memes) and videos that make the individual posts more engaging. In addition, we launched an innovative raffle that was another strategic move to strengthen community relationship and provide strong engagement.

Rocka Nutrition is the first company in Germany with a strategy of this kind and quickly found imitators from various industries.

OTHER PROJECTS

DESCRIPTION

Rocka Nutrition is undoubtedly the most successful social media company in the field of fitness and nutrition in Germany. It was founded by Julian Zietlow and Alina Schulte im Hoff, Germany’s most successful fitness influencers and entrepreneurs.

Rocka Nutrition has already achieved outstanding social media achievements, but yet trusted us with their social media presence. We devised a new strategy for Rocka Nutrition that includes an infinite artwork on Rocka Nutrition’s Instagram page. This results in the Instagram feed being a holistic big picture, which is composed of 3 x 3 individual posts. This we have called the Flawless Feed.

With an Instagram feed of this kind, the challenge is that you have to expect a very strong decline in engagement. We have counteracted this by making the claim to quality that each of the individual posts must be interesting as a stand-alone piece. Here, our talented media designers and editors have created swipe posts (e.g. memes) and videos that make the individual posts more engaging. In addition, we launched an innovative raffle that was another strategic move to strengthen community relationship and provide strong engagement.

Rocka Nutrition is the first company in Germany with a strategy of this kind and quickly found imitators from various industries.

OTHER PROJECTS